S04Brand Design
Lucra Studios identity
Our own brand system — proof of the approach: one identity holding games, animation, music and software without flattening any of them.
IdentitySystemIn-house
DisciplineBrand Design
StatusShipped
OwnershipIn-house
Year2024
THE BRIEF
One identity, four disciplines, no flattening.
Before Lucra Studios pitched a brand identity to anyone else, it built its own: a mark, palette and type system that has to sit equally comfortably on a game trailer, an animation reel, a record sleeve and a client dashboard.
It's the proof behind every Brand Design engagement since — the studio held itself to the same bar it holds client work to.